We Started With Your Hair. We're Coming For Your Whole Home.

The Reytha story — from one shampoo bottle to a full plant-powered personal care family.

Every brand has a first product. Ours was a shampoo — not because it was the easiest thing to make, but because it was the most personal. Hair care is the most intimate category in personal care. You do it every day. You trust what you put on your scalp. And for too long, that trust has been taken for granted by brands that fill their bottles with sulphates, parabens, and chemicals that strip more than they clean.

We built Reytha to challenge that. But we always knew — from the very first conversation about what this brand could become — that hair care was only the beginning.

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IT STARTED WITH ONE QUESTION NOBODY WAS ASKING

Walk into any supermarket in India and look at the shampoo aisle. Hundreds of options. Dozens of brands. And yet, if you flip every bottle and read the ingredient list — actually read it — you'll find the same handful of synthetic chemicals repeated across almost all of them.

Sodium Lauryl Sulphate. Sodium Laureth Sulphate. Parabens. Artificial dyes. Synthetic preservatives.

We asked ourselves: why? Why, in a country with one of the richest traditions of botanical hair care on the planet — where generations grew up oiling their hair with coconut, massaging their scalps with castor, rinsing with rosemary and hibiscus — had we ended up here?

"India has been doing plant-based hair care for thousands of years. We didn't invent anything. We just remembered something we forgot."

That question became our founding brief. And the answer became Reytha's first product — an Anti Dandruff Shampoo formulated with Rosemary Extract, Aloe Vera, Coconut Oil, and Castor Oil. Sulphate-free. Paraben-free. Made in India. Honest about every ingredient on the label.

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WHY WE LAUNCHED WITH HAIR CARE — AND ONLY HAIR CARE

We could have launched five products at once. We chose not to.

There's a temptation in the startup world to go wide immediately. But we believed something different: a brand that does one thing exceptionally well earns the right to do everything else.

Our shampoo — 250ml, ₹399, manufactured under licence in Haryana — is the first statement of what Reytha believes. That plant-based works. That transparency builds trust. That you deserve to know exactly what you're washing your hair with.

If you're wondering whether plant-based shampoo is good for your hair, the answer is simple: it can be a thoughtful choice when you want a formula built around botanical ingredients and a cleaner label. For people with frizzy hair, dry or damaged hair, colour-treated hair, or a scalp that needs gentler cleansing, plant based hair care can be a practical way to support everyday hair rituals.

And once you trust us with your hair, we want to earn the right to something more.

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IS PLANT-BASED GOOD FOR HAIR?

Plant-based hair care is designed around ingredients derived from plants rather than relying on heavy synthetic formulas. For many people, that means a routine that feels more aligned with their needs — especially if they want sulphate-free cleansing, deep conditioning, frizz control, detangling support, or a simpler ingredient list they can actually understand.

That does not mean every formula is identical. The best plant-based shampoo and conditioner is the one that suits your hair type, your scalp concerns, and your routine. At Reytha, we started with one shampoo because we wanted to build a plant powered hair care philosophy one product at a time.

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WHAT'S COMING — THE FULL REYTHA FAMILY

✦ Hair Care — Available now
✦ Baby Care — Coming soon
✦ Home Care — Coming soon
✦ Body Care — Coming soon
✦ Skin Care — Coming soon

BABY CARE — The most important category we'll ever make
If there's one area where ingredient transparency isn't optional — it's baby care. Parents read labels. They should. Reytha's baby care range will be formulated even gentler, even simpler, with fewer ingredients and zero compromise. Every product will be clearly age-labelled and paediatrician-advisory compliant.

HOME CARE — Because what you clean your home with matters too
The surfaces in your home absorb what you put on them. Reytha's home care line will bring plant-powered philosophy indoors — effective cleaners and household products that are safe for your family, your pets, and the planet.

BODY CARE — Your skin deserves the same standard as your hair
Think Aloe Vera body washes. Coconut Oil body lotions. Castor Oil enriched creams. The ingredients you already trust — applied to the body you deserve to care for.

SKIN CARE — The most personal category of all
Formulated specifically for Indian skin — not copied from a Western playbook. Plant actives like Rosemary, Aloe Vera, and botanical extracts in serums, moisturisers, and cleansers designed for the Indian climate.

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OUR THREE PROMISES AS WE GROW

01 — Every ingredient, always on the label
No hidden blends. No mystery "fragrances". Every Reytha product across every category will carry the full INCI ingredient list. Always.

02 — Plant-based, always — no exceptions for convenience
The day Reytha adds sulphates to cut costs is the day we stop being Reytha. Plant-powered is non-negotiable.

03 — Priced for everyone, not just the premium shelf
Natural should not be a luxury. Our shampoo is ₹399. Our future products will be priced with the same intention.

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A NOTE TO OUR FIRST CUSTOMERS

If you're reading this and you've already tried our shampoo — thank you. You didn't just buy a product. You took a chance on a brand that was just getting started.

Every bottle you buy funds the next formula we develop. Every review you leave shapes the next product we launch. Every time you choose Reytha over a conventional shampoo, you're voting — with your rupees — for a personal care industry that is cleaner, more transparent, and more honest.

"We started with your hair. But our real ambition is to be the brand your whole family trusts — from the nursery to the living room to the bathroom shelf."

Reytha is just getting started. The shampoo was chapter one. There are many chapters ahead — and we can't wait to write them with you.

With gratitude and green intentions,
The Reytha Team